Social Media Marketing
Crafting Crumbl Cookies Social Media Strategy
This project entailed developing a targeted social media strategy for Crumbl Cookies, the innovative bakery known for its rotating cookie menu. As the team leader, I guided a group of four peers through market research, profile creation, and strategy development for effective social media campaigns. Our goal was to bolster Crumbl’s brand on digital platforms, ensuring our plan was creative and quantifiably effective in engaging the brand's audience.
Strategic Social Goals
Increase Brand Awareness
We aim to imprint Crumbl Cookies in the local market’s consciousness with vibrant and engaging social content.
Amplify Community Engagement
Our strategy involves creating content that inspires our community to advocate and interact with our brand in stores.
Drive Leads and Sales
Our posts are designed to seamlessly lead consumers from scrolling to shopping, directly boosting in-store sales.
Build a Community and Increase Store Traffic
We’re fostering a Crumbl community hub for flavor updates and store interactions to drive repeat visits and sustained engagement.
InstaCrumbl: A Visual Cookie Journey
InstaCrumbl showcases our cookie creations on Instagram, engaging followers with stunning visuals and inviting hashtags. We aim to ignite conversations, build community, and share the joy of Crumbl through every post.
Cookie Chronicles: Our Instagram Highlights
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Post 1
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Post 2
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Post 3
Cookie Connect: Crafting our Facebook Presence
Creating a welcoming and visually delightful experience on Facebook, our posts are designed to capture the essence of joy and celebration associated with Crumbl Cookies. Through vibrant imagery and community-centric interactions, we aim to foster a relaxed environment where followers feel at home.
Our content strategy encompasses three core post concepts designed to amplify engagement:
Concept 1: Free Giveaways
Everyone loves winning, and our followers are no different. Simple engagement with our posts could land someone a delightful cookie prize.
Concept 2: Voting/Polls
Directly involving our customers in product choices not only builds anticipation but deepens their connection to the Crumbl brand.
Concept 3: Grocery Hauls
Relatable and engaging, these posts invite our audience to share the everyday joy of finding Crumbl Cookies at their local store.
#CrumblCookies
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#CrumblCookies 〰️
Looking for innovative social media marketing that delivers? I invite you to connect with me for fresh strategies and sweet results in your marketing endeavors.
Please note: I am not affiliated with Crumbl Cookies, nor have created official posts or strategies for the brand. This project was developed solely for educational purposes within a university setting. All reports and post concepts are original work I created and are used here to demonstrate my marketing planning and execution capabilities.